Port Perry BIA
Tourism & Community Marketing
From 2019–2023, led marketing, tourism, and event initiatives for Downtown Port Perry, positioning the community as a destination while supporting local business growth.
This included securing over $60,000 in tourism funding and expanding signature community events. This work spanned digital strategy, website development, print campaigns, grant writing, and full-scale event production.
Digital & Brand Strategy
Ongoing content planning and multi-channel coordination ensured consistent messaging across social, email, web, and print. Campaigns were structured around seasonal tourism, community events, and small business support.
Scope
- Content calendars & campaign planning
- Social media strategy & execution (Facebook, Instagram, TikTok)
- Email marketing & newsletters (Mailchimp)
- Tourism print ads & publications
Website Development
- Designed & developed Discover Port Perry website (WordPress)
- Member directory & event management
- Ongoing content and updates
Key Community Initiatives
Songs of Summer
- Tourism grant-funded expansion (Central Counties Tourism)
- 15+ concert dates with talent booking & full campaign rollout
- Digital + traditional promotion
Moonlight Madness
- Event revival and repositioning
- Permits, logistics & sponsorship coordination
- Integrated marketing execution
Port Perry Street Party
- Secured $60,000+ through Tourism Relief Fund
- Full event production & vendor coordination
- Sponsorship acquisition, volunteer coordination & budget oversight
- Marketing, reporting & partner management