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 Digital Marketing Tips & Tricks

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The Pitfalls of Following Everyone You Know on Instagram

The Pitfalls of Following Everyone You Know on Instagram

When you follow a large number of accounts, the algorithm may not prioritize your posts in their feeds, leading to reduced reach and engagement. This can hinder your ability to connect with your target audience effectively. By focusing on quality connections and engagement, you increase your chances of appearing in the feeds of your most valuable followers.

The Dangers of Using Stock Images

The Dangers of Using Stock Images

Images play a crucial role in capturing and retaining the attention of online audiences. With the growing demand for engaging imagery, many content creators and businesses turn to stock images as a convenient and cost-effective solution. However, while stock images offer a wealth of options, they come with their fair share of dangers and limitations.

SIMPLE SOCIAL MEDIA TIPS

Simple Social Media Tip No. 12: Use CTAs

Simple Social Media Tip No. 12: Use CTAs

A Call-to-Action (CTA) is a statement that encourages users to take a specific action, such as visiting a website, making a purchase, or filling out a form like a newsletter opt-in. They tell people where to go in the nicest way possible!

Simple Social Media Tip No. 11: Embrace the 80/20 Rule

Simple Social Media Tip No. 11: Embrace the 80/20 Rule

The 80/20 rule is present in many industries, across creative and practical endeavors. However, in the world of social media, the 80/20 rule relates to your content and how you present it. The rule states that 80% of your content should be useful — educate, inform, or...

Simple Social Media Tip No. 10: Dominate A Platform

Simple Social Media Tip No. 10: Dominate A Platform

Figure out which platform your customers/audience spend the most amount of time on (ie. preferred news source) and dominate that platform. Basically, don’t waste time on Twitter if your audience is on Instagram. Claim your profiles on those other networks, but focus most of your time on the one that works for your business.