Digital Marketing Tips & Tricks

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Why Social Media Should Be Part Of Your Marketing Plan

Why Social Media Should Be Part Of Your Marketing Plan

You don’t need to operate on social media to have one for your business. If this is your mindset then your missing the whole point of social media. It’s a marketing tool and should be treated just like any other. In today’s digital era, social media has become an indispensable tool for businesses to reach and engage with their target
Understanding the Different Types of Instagram Accounts: Personal, Business, and Creator

Understanding the Different Types of Instagram Accounts: Personal, Business, and Creator

Instagram has evolved from a platform for personal photo sharing to a powerful tool for businesses, brands, influencers, and content creators. With various types of accounts available, it’s essential to understand the differences between personal, business, and creator accounts to make the most out of your Instagram presence. The Three Types of Accounts Personal Account: A personal account is the
Why You Should Have a Google Business Profile

Why You Should Have a Google Business Profile

As a business owner, you’re always looking for ways to get your business in front of potential customers. With all the tools, platforms, and options — I get it, how do you know what to do next?! A super simple and very overlooked way to get your business in front of potential clients/customers is with a Google Business Profile (formerly
Why Evergreen Content Is Powerful

Why Evergreen Content Is Powerful

Evergreen content is content that remains relevant over a long period of time. It’s content that will continue to drive traffic long after it has been published. You may be thinking, ‘isn’t all content still relevant after it’s been published?’, and the answer is — not really. Evergreen content is specifically search engine optimized so that traffic grows over time.
How To Calculate Your Hourly Rate As A Digital Media Freelancer

How To Calculate Your Hourly Rate As A Digital Media Freelancer

You’ll spend many hours a week marketing, doing consults, admin work, and bookkeeping. Some clients will want their money back, or ghost halfway through a project. So your hourly rate needs to cover as much as 1/3 of your work time where you won’t be earning. Just another reality of the industry. Make The Most Of Your Time Step One:

Simple Social Media Tips

Simple Social Media Tip No. 12: Use CTAs

A Call-to-Action (CTA) is a statement that encourages users to take a specific action, such as visiting a website, making...

Simple Social Media Tip No. 11: Embrace the 80/20 Rule

The 80/20 rule is present in many industries, across creative and practical endeavors. However, in the world of social media,...

Simple Social Media Tip No. 10: Dominate A Platform

Figure out which platform your customers/audience spend the most amount of time on (ie. preferred news source) and dominate that...

Simple Social Media Tip No. 9: Use The Right Tools

Social media management tools exist to simplify and automate much of the work. This means you can use social media...

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