Images play a crucial role in capturing and retaining the attention of online audiences. With the growing demand for engaging imagery, many content creators and businesses turn to stock images as a convenient and cost-effective solution. However, while stock images offer a wealth of options, they come with their fair share of dangers and limitations.
Evergreen content is content that remains relevant over a long period of time. It’s content that will continue to drive traffic long after it has been published. You may be thinking, ‘isn’t all content still relevant after it’s been published?’, and the answer is — not really. Evergreen content is specifically search engine optimized so that traffic grows over time.
Like many people, your first thought is likely a post on social media or even a blog post, but there are so many other options out there. Different types of content can help you connect with different people. Ideally and correctly used, different content can even help you reach customers at various points of the sales funnel. It’s been said that ‘content is the currency of the internet.’