Images play a crucial role in capturing and retaining the attention of online audiences. With the growing demand for engaging imagery, many content creators and businesses turn to stock images as a convenient and cost-effective solution. However, while stock images offer a wealth of options, they come with their fair share of dangers and limitations.
While there are many CMS options available, WordPress has several advantages that make it the top choice for businesses, bloggers, and web developers. In this post, we’ll discuss some of the key reasons why WordPress is better than other CMS platforms.
Evergreen content is content that remains relevant over a long period of time. It’s content that will continue to drive traffic long after it has been published. You may be thinking, ‘isn’t all content still relevant after it’s been published?’, and the answer is — not really. Evergreen content is specifically search engine optimized so that traffic grows over time.
You’ll spend many hours a week marketing, doing consults, admin work, and bookkeeping. Some clients will want their money back, or ghost halfway through a project. So your hourly rate needs to cover as much as 1/3 of your work time where you won’t be earning. Just another reality of the industry.
Like many people, your first thought is likely a post on social media or even a blog post, but there are so many other options out there. Different types of content can help you connect with different people. Ideally and correctly used, different content can even help you reach customers at various points of the sales funnel. It’s been said that ‘content is the currency of the internet.’
