When you think of content types, what comes to mind? Like many people, your first thought is likely a post on social media or even a blog post, but there are so many other options out there. Different types of content can help you connect with different people. Ideally and correctly used, different content can even help you reach customers at various points of the sales funnel. It’s been said that ‘content is the currency of the internet.’

There are technically only four content types — written, visual, audio and video, and interactive. And everything below are more like versions of these types, but for all intents and purposes (ya, that’s how you actually say it!) we will refer to them as types.

Here’s my list of the ultimate content types that you can start using today to drive growth on your social networks, website, etc.

  1. Photo/Image
  2. Webinar
  3. Press Release
  4. Case Study
  5. Ebooks
  6. Downloadables
  7. Instagram Reels
  8. Blog Posts
  9. Video
  10. Podcasts
  11. Infographics
  12. White Papers
  13. Instagram Stories
  14. Facebook Stories
  15. Audiograms
  16. Live Stream
  17. Articles
  18. Newsletters

NOTE: These are content types. If you’re looking for content ideas check out this post with 43 Social Media Content Ideas.

Now that you know the many different content types at your disposal you can start filling your content calendar. Still, struggling? Learn how to fill the gaps in your content calendar by stretching one piece of content into many.