How To Create a Content Calendar
A content calendar is a written document, usually a spreadsheet, that outlines the who, what, where, and when of upcoming content. It can streamline your...
What is an Instagram Shadowban?
The Instagram shadowban — What is it? Why is it? How do you avoid it? Not an official practice that Instagram is willing to admit...
Why Evergreen Content Is Powerful
Evergreen content is content that remains relevant over a long period of time. It's content that will continue to drive traffic long after it has...
How To Calculate Your Hourly Rate As A Digital Media Freelancer
You'll spend many hours a week marketing, doing consults, admin work, and bookkeeping. Some clients will want their money back, or ghost halfway through a...
How To Get Discovered On Instagram
Everyone wants to get discovered on social media, but few are making the right moves to make it happen. Even little things like optimizing your...
Daily Instagram Engagement Checklist
You need to show up on Instagram on a regular basis with more than just fun posts and stories. Engage with your community and potential...
How To Optimize Your Instagram Bio
Your Instagram bio is one of the first things a person sees when they land on your page, so you better make sure it has...
Hashtags You Need To Include On Instagram
You should be putting a bit of thought into your hashtags, rather than just adding whatever you think sounds good. Use them correctly and get...
Hashtag Best Practices
A hashtag is a keyword or phrase without spaces that are preceded by the # symbol. Marketers tend to use hashtags to either join a...
Your Small Business NEEDS To Embrace Social Media
Is your small business still waiting to jump on social media? In January 2022 there were 4.62 billion people were on social media according to...