Theatre on the Ridge Summer 2024
Social Media Management & Paid Ad Campaign
Theatre on the Ridge is a theatre company located in Scugog, Ontario that creates theatre experiences for all ages.
Every summer the theatre company hosts a theatre festival providing an “incubator” for emerging artists and an economic driver for local tourism and business partners in the community.
This project supported the summer season through a blend of social media management and targeted paid advertising to drive awareness, engagement, and ticket sales.
The campaign included comprehensive social media management, involving strategic planning, content creation, and posting to highlight each production, share cast insights, and offer behind-the-scenes glimpses. Alongside organic content, paid ads were deployed to expand reach to new audiences and retarget interested users, boosting conversions. This cohesive approach successfully amplified the theatre’s digital presence and ensured a consistent promotional push throughout the summer season.
Ad Campaign Graphics
These are just the graphics created and used for the paid ad campaign. Use the button below to view the Instagram page and organic content.
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