STRONG In Scugog —
Video Campaign
Supporting the Port Perry Hospital Foundation (PPHF)
Building momentum for a brand‑new community event
We partnered with the Strong in Scugog team to spark awareness and participation for the inaugural Strong in Scugog fundraiser, which supports the Port Perry Hospital Foundation (PPHF). Our video campaign highlighted strength, teamwork, and local pride—connecting audiences to PPHF’s impact on healthcare in the region.
At‑a‑Glance
- Produced an announcement video to launch the campaign.
- Filmed interviews with PPHF staff, board members, and competing teams.
- Created social‑ready cuts for reels/shorts with captions and hooks.
Highlights
Storytelling designed for organic social
- Multi‑video series tailored for Instagram and Facebook.
- Human‑centered interviews with PPHF staff and supporters.
- Accessible editing with captions, audio balancing, and safe‑area framing.
Results
Awareness, engagement, and assets for the long run
- Increased community awareness for a first‑time event.
- Strengthened supporter and team engagement through interviews.
- Delivered evergreen video assets for PPHF channels.