The Trews
Ribfest Concert Reveal
We designed and executed the initial concert announcement campaign for The Trews at Whitby Ribfest, creating high-impact digital assets to build anticipation and drive ticket interest. The campaign introduced the headliner through a coordinated teaser and reveal rollout across social platforms.
Strategic rollout for maximum anticipation
The campaign began with a teaser graphic and matching story format designed to spark curiosity and engagement ahead of the official announcement. The reveal graphic was crafted to align with Ribfest branding while spotlighting The Trews as a major headliner.
Scope
- Teaser campaign concept and design
- Reveal graphic and matching social story
- Ticket page promotional graphic
- Platform-optimized exports for digital use
Campaign Objectives
- Generate anticipation ahead of the announcement
- Create visual cohesion across launch assets
- Drive traffic to the ticket page
Outcomes
- Strong visual momentum leading into ticket sales
- Clear, bold announcement positioning
- Scalable creative direction for future promotions
Feed Post
Story
