Digital Media Management – Graduate Certificate

Durham College

With the explosion of social networking platforms and the increase in mobile usage, the digital media landscape has experienced a dramatic shift, changing the way people communicate and work together. This graduate certificate program is designed for individuals with previous education or experience and prepares them to create comprehensive and integrated communication programs. Students will develop strategies and learn how to measure, manage and predict program performance while gaining exposure to the latest industry tools. – DURHAM COLLEGE

Melissa earned a graduate certificate from the Digital Media Management program at Durham College in 2019.

EMPLOYER GUARANTEE AVAILABLE UPON REQUEST.

CAPSTONE – GIRLS INC OF DURHAM

A culmination of the experience and knowledge gained through the Advertising – Digital Media Management graduate program at Durham College. This strategic digital marketing plan focuses on increasing donor engagement for the non-profit organization Girls Inc. of Durham.

This plan outlines how Girls Inc. of Durham will secure funding using a campaign that targets their primary audience through the utilization of emerging technologies and advertising methods in combination with more traditional tactics. An evaluation of the organization’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and recommended strategy. Key objectives include acquiring new donors and keeping current donors engaged in the content that Girls Inc. of Durham is pushing. The proposal will incorporate updates to the existent website, success stories, educational infographics, various types of newsletters, a PSA, and exciting partnership opportunities.

SOME OF THE INFORMATION IN THIS PAPER MAY BE OUTDATED, AS IT WAS WRITTEN IN 2019. THE FLIPBOOK IS BEST VIEWED USING THE FULLSCREEN OR DOWNLOAD OPTIONS.