Gobstomper Creative Concept
Spec Creative Direction & Product Shoot
A self-initiated concept project inspired by the MSCHF Gobstomper sneakers.
Radar Digital developed the creative concept, visual direction, mood boards, styling, shot list, behind-the-scenes content, and social campaign before collaborating with Sarah Mann Photography for the final photography.
From product to concept
The challenge wasn’t photographing a shoe—it was creating an entire visual identity around it. Every creative decision was built around the colours, nostalgia and playful energy behind the Gobstopper candy.
Creative Direction
- Concept development
- Mood boards
- Shot planning
- Colour palette
- Prop sourcing
- Wardrobe styling
Production
- Creative direction
- On-set styling
- Model
- BTS video
- Instagram content
- Copywriting
Photography
- Photography
- Lighting setup
- Image editing
- Final retouching
In collaboration with Sarah Mann Photography.
