Handstamped Design –
Waffle Jacket & Hoodie Launch Campaign
We coordinated, shot, and edited a multi-video social campaign to launch Handstamped Design’s new waffle jacket and hoodie collection. The campaign focused on lifestyle-driven storytelling, texture, comfort, and versatility, positioning the pieces as everyday staples.
This project was completed in partnership with Sarah Mann Photography, who captured professional photography to complement the video content.
Planning-led production for social impact
The campaign began with structured planning including creative direction, inspiration boards, production timelines, lighting setup, and shot sequencing to ensure visual consistency across all assets. Each video was designed with platform-native pacing and hooks in mind, optimized for short-form social distribution.
Scope
- Campaign concept & creative direction
- Production planning & inspiration timelines
- Lighting design and on-set coordination
- Full video production and editing
Deliverables
- 5 social-first launch videos
- 1 UGC-style video created in-house
- Platform-optimized exports for social media