Music Business Management – Advanced Diploma

The Music Business Administration/Management programs prepare students to enter any field of the music industry equipped with a solid foundation of relevant knowledge and business practices, and plenty of hands-on experience. Students learn to manage revenue streams, book tours, draft and negotiate contracts, manage artists and venues, plan and execute events, design websites, market and promote artists and merchandise, build a network, and much more. Graduates enter the industry ready and eager to become astute music industry executives, well-informed musicians/songwriters, or both! – DURHAM COLLEGE

Melissa earned an advanced diploma from the Music Business Management (three-year) program at Durham College in 2018.

EMPLOYER GUARANTEE AVAILABLE UPON REQUEST.

INDEPENDENT STUDY – DIGITAL MUSIC MARKETING

Written over a period of eight months, this independent study focuses on digital marketing specific to the Canadian music industry. Within the pages of the study, you will find interviews with Eric Alper, a prominent Canadian music correspondent, along with other music industry professionals.

Additionally, findings and discussions center on subjects like big data, APIs, playlist marketing, analytics, algorithms, social media management tools, AI, and digital advertising.

SOME OF THE INFORMATION IN THIS PAPER MAY BE OUTDATED, AS IT WAS WRITTEN IN 2017/2018. THE FLIPBOOK IS BEST VIEWED USING THE FULLSCREEN OR DOWNLOAD OPTIONS.

INTERNSHIP – CANADIAN MUSICAL REPRODUCTION RIGHTS AGENCY

The Canadian Musical Reproduction Agency (CMRRA) is a music licensing collective representing music rightsholders who range in size from large multinational music publishers to individual songwriters. Together, they own or administer the vast majority of songs recorded, sold and broadcast in Canada. On their behalf, CMRRA issues licenses to individuals or organizations for the reproduction of songs on various media, as described below. Licensees pay royalties to CMRRA which we, in turn, distribute to our rightsholder clients. – CMRRA

As an intern, my duties included organizing and filing client statements, transferring and processing license requests to the new data system, and working diligently on projects assigned by the supervisor.

INTERNSHIP – FLYING COLOURS

Flying Colours Music is an artist and labels services company in the GTA. They help developing artists with marketing, promotion, and distribution.  – FLYING COLOURS

As an intern, my roles primarily included playlisting tracks to prominent Spotify playlists. This entailed submitting tracks through various methods (submission sites, email, etc.), keeping track of all data, and compiling a list of accepting curators with all the relevant details.