North End Fitness —

Red Light Fitness Video Campaign

Radar Digital developed and produced a three-video social media campaign to introduce North End Fitness’s Red Light Fitness classes.

The campaign was designed to educate prospective members, showcase the studio experience, and generate interest through short-form videos optimized for social media.
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Scope

  • Creative planning
  • On-location filming
  • Colour correction
  • Social media optimization

Objectives

  • Introduce Red Light Fitness classes
  • Educate prospective members
  • Showcase the studio experience
  • Build excitement around the program
  • Increase class awareness

Deliverables

  • Three promotional social videos
  • Platform-optimized exports
  • High-resolution master files
  • Campaign-ready assets

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