Scugog Arts Video Series:
Paula Lishman – A Canadian Original
Video Campaign (Organic Only)
Overview
We worked with Scugog Arts to craft a three-part video campaign spotlighting Paula Lishman, a Canadian fashion design pioneer and inventor of knitted fur. The campaign documents Paula’s creative journey, process, and impact, designed specifically for social and web to extend the exhibition beyond the gallery.
This was an organic-only campaign featured on Facebook and Instagram — no paid amplification.
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Highlights
Produced a 3-part video campaign showcasing Paula’s artistry, innovation, and her invention of knitted fur.
Filmed on location at Scugog Arts.
Delivered evergreen assets highlighting Paula’s 50-year influence in sustainable fashion.
Optimized cuts and captions for social & web consumption.