Whitby Ribfest PLUS 2025
Social Media Campaign (organic & paid) & Content Creation
Full-funnel campaign combining community storytelling and targeted ads to drive weekend attendance and Friday night ticket sales.
Views
Reach
Engagement
Follows
Project Overview
Scope included strategy, content creation (video, graphics, page management), and paid media for the Big Wreck Friday concert.
Goals
- Drive concert ticket sales (Friday)
- Boost weekend foot traffic & awareness
- Showcase vendors & community vibe
Channels
- Instagram & Facebook (Reels, Stories, static)
- Event page management & live updates
- Paid ads (video & static variations)
Scope
- Campaign strategy & calendars
- Video production & graphic design
Organic
Community-first storytelling
Vendor spotlights, family-friendly reels, live-weekend updates, and post-event recaps.
Paid
Big Wreck Ad Campaign
Geo-targeted ad sets, creative testing, and link-click optimization for ticket sales.
