On Instagram, you will see many types of content ranging from personal stories to educational how-tos. It’s important to know that there are differences and when to use each type. Figure out what works for your page and run with it. Your page could be solely educational or a nice mix of the below types.
Educational
- how-tos
- step by step guides
- actionable tips and tricks
Informative
- product reviews
- breaking news
- resource list
Entertaining
- memes
- stories
- relateable quotes
Inspirational
- personal expereince
- your background
- results
Promotional
- testimonials
- reviews
- before and afters
- offers
Personal
- behind the scenes
- your workday/processes
- everyday life
- life updates
