Building relationships on social media is just as important as building relationships in the real world. If you want your small business to thrive you need to engage in community management on your pages. Community management refers to interacting with your online community.
By responding to comments, messages, and reviews you begin to build this online circle of friends. The beauty of social is that you can form relationships in an instant with followers from just about anywhere. When you communicate with your followers it builds trust and increase the other party’s sense of belonging, which in turn makes them more likley to support your small business.
Remember — Engagement breeds more engagement — putting a real person behind the account builds trust and will encourage more engagement.
Pro Tips:
- Be authentic
- Respond quickly
- Personalize conversations
Another layer of building relationships is being active and maintaining a consistent posting schedule.
