by Melissa Rada | Dec 27, 2022 | SMALL BUSINESS, SOCIAL MEDIA
A content calendar is a written document, usually a spreadsheet, that outlines the who, what, where, and when of upcoming content. It can streamline your day-to-day posting and help keep a campaign running smoothly. If you own a blog or run a social media page then...
by Melissa Rada | Oct 8, 2022 | SMALL BUSINESS, SOCIAL MEDIA
The Instagram shadowban — What is it? Why is it? How do you avoid it? Not an official practice that Instagram is willing to admit to, a shadowban is when your page gets deprioritized. This will be due to something that you posted that went against Instagram...
by Melissa Rada | May 21, 2022 | FEATURED, GRAPHIC DESIGN, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES
You’ll spend many hours a week marketing, doing consults, admin work, and bookkeeping. Some clients will want their money back, or ghost halfway through a project. So your hourly rate needs to cover as much as 1/3 of your work time where you won’t be...
by Melissa Rada | May 1, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Everyone wants to get discovered on social media, but few are making the right moves to make it happen. Even little things like optimizing your bio and using the right keywords in a post caption can land you on the EXPLORE page expanding your reach. Here are a few...
by Melissa Rada | Apr 27, 2022 | SMALL BUSINESS, SOCIAL MEDIA
You need to show up on Instagram on a regular basis with more than just fun posts and stories. Engage with your community and potential followers weekly and watch your own engagement and reach grow. After all, engagement breeds more engagement! Here’s are some...
by Melissa Rada | Apr 27, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Your Instagram bio is one of the first things a person sees when they land on your page, so you better make sure it has an impact on visitors. It’s a chance to make a great first impression and turn visitors into followers — and followers into customers or...
