by Melissa Rada | Jun 30, 2023 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
With over a billion active users, it’s no wonder that businesses are striving to establish a strong presence on Instagram. However, in the pursuit of growth, some businesses may be tempted to adopt the strategy of following everyone they know or engaging in a...
by Melissa Rada | Jun 14, 2023 | FEATURED, GRAPHIC DESIGN, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES
Ask any social media manager, content creator, graphic designer, or digital marketer worth their salt — you cannot reach audiences without captivating visuals. Images play a crucial role in capturing and retaining the attention of online audiences. With the growing...
by Melissa Rada | May 22, 2023 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
You don’t need to operate on social media to have one for your business. If this is your mindset then your missing the whole point of social media. It’s a marketing tool and should be treated just like any other. In today’s digital era, social media...
by Melissa Rada | May 19, 2023 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Instagram has evolved from a platform for personal photo sharing to a powerful tool for businesses, brands, influencers, and content creators. With various types of accounts available, it’s essential to understand the differences between personal, business, and...
by Melissa Rada | Dec 27, 2022 | SMALL BUSINESS, SOCIAL MEDIA
A content calendar is a written document, usually a spreadsheet, that outlines the who, what, where, and when of upcoming content. It can streamline your day-to-day posting and help keep a campaign running smoothly. If you own a blog or run a social media page then...
by Melissa Rada | Oct 8, 2022 | SMALL BUSINESS, SOCIAL MEDIA
The Instagram shadowban — What is it? Why is it? How do you avoid it? Not an official practice that Instagram is willing to admit to, a shadowban is when your page gets deprioritized. This will be due to something that you posted that went against Instagram...
