Everyone wants to get discovered on social media, but few are making the right moves to make it happen. Even little things like optimizing your bio and using the right keywords in a post caption can land you on the EXPLORE page expanding your reach.
Here are a few more things you can do to boost exposure on Instagram.
Optimize Your Instagram Name
Use keywords in your name to make your page more discoverable. Think of it as SEO for Instagram. Brainstorm what your target audience may search for and the specific words they may use. And keep it related to your niche. Note: Your Instagram name is not the same as your Instagram handle. Don’t waste this pace by using the same name as your handle.
Use Keywords In Your Caption
Keywords are key… Use keywords in your post captions that are related to your niche. This will help you land on the Explore page of people that re interested in your content and likely to follow.
Use Hashtags
Use hashtags related to your niche, post, and target audience.
eg.
niche: #SocialMediaMarketing
post: #InstagramEngagement
audience: #SmallBusiness
Use Location Tags
Don’t forget to use location tags to target specific areas. Once again this will allow your post to show up on search pages for that location, targeting those that are interested in that area.
