Instagram Formats and How To Use Them

by | Feb 12, 2022

Instagram has evolved since it first arrived on the home screen. Becoming way more than images and smart captions, we now have access to features that allow anyone to create content that use to be left for the professionals (ie. videos).

With the emergence of these new ways to create quality and interactive content, it has also become crucial to know how the different formats can be used in specific ways. Each format has an underlying purpose that makes it a powerful tool for a small business to utilize.


Reels are short little videos that have become very popular over recent months. They allow a business to show their creativity and bring their brand to life.

How to use:

  • Trends
  • Entertainement
  • Short Tutorials


Carousels are posts with multiple images or videos that are viewed by swiping left. Instagram allows up to 10 photos or videos in a carousel. They can be used for themed posts or guides.

How to use:

  • In-depth content
  • Guides
  • How-tos

Single Posts

This is your standard post. No explanation needed.

How to use:

  • Memes
  • Quality photos with insightful captions
  • Infographics


An Instagram live allows you to stream a live video through your story. They are great for building engagement, connecting directly with your users, sharing news, and establishing your brand.

How to use:

  • Q&A
  • Live training
  • Interactive content


Stories are stills or videos that last 15 seconds. They allow you to share all the moments of your day that you wouldn’t typically want on your profile. Think less polished content that is still relevant.

How to use:

  • Promote services
  • Personal content
  • Behind the scenes

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