Copy is the written portion of your social media post and it’s just as important as every other component. It’s what gets the people going, what hooks them and draws them in forcing them to read more. If compelling enough or the right amount of funny, your copy can without a doubt boost your following.

How do you stand out from the crowd? Consider the following: tone, format, and if you are going to use emojis.

Remember to be consistent. Since you don’t get a choice of fonts or styles, try to play with capitalization. But be careful, as some people feel they are being yelled at when they see a string of words all capitalized.

Copywriting is not the easiest thing to do but once you get the hang of it you’ll find yourself using these practices in emails and your own social media posts. After a while, you will start to develop your own voice and style of formating copy that will flow easily from your fingertips onto the screen.

Pro Tip:

Tell a story with your post. This is a great way to promote your brand’s values, purpose, and products in a captivating and genuine way. Not all stories have to be long — Hemingway once wrote a story with just six words.