As a business owner, you’re always looking for ways to get your business in front of potential customers. With all the tools, platforms, and options — I get it, how do you know what to do next?!
A super simple and very overlooked way to get your business in front of potential clients/customers is with a Google Business Profile (formerly Google My Business). The Google Business Profile platform is a free tool provided by Google that helps businesses manage their online presence across Google’s various platforms, including Google Maps and Google Search. It’s that panel of business info that pops up on the right side of the screen whenever you search for a business, organization, or company.
Here are some reasons why you should have a Google Business Profile:
- Increase your online visibility
When you create a Google Business Profile listing, you’re essentially putting your business on the map – literally. Your business will appear on Google Maps, which makes it easier for people to find you. In addition, your business will also appear in Google Search results, making it more likely that potential customers will discover you when they’re searching for businesses like yours.
- Improve your search rankings
Having a Google Business Profile listing can also improve your search rankings. When people search for businesses like yours, Google will consider a variety of factors to determine which businesses to show in the search results. One of those factors is the relevance and accuracy of your business information. By creating a complete and accurate Google Business Profile listing, you’re giving Google more information about your business, which can help improve your search rankings.
- Provide important information to potential customers
Your Google Business Profile listing allows you to provide potential customers with important information about your business, such as your hours of operation, your website URL, your phone number, and your address. This information can help people decide whether or not they want to visit your business, and it can also help them find your business if they’re already in the area.
- Manage your online reputation
A Google Business Profile also allows you to manage your online reputation. Customers can leave reviews of your business on your listing, and you can respond to those reviews. This gives you an opportunity to engage with your customers, address any concerns they may have, and show potential customers that you care about their experience.
- It’s free and easy to use
Perhaps the best reason to use a Google Business Profile is that it’s free and easy to use. All you need to do is create a listing and provide some basic information about your business. From there, you can manage your listing, add photos, respond to reviews, and more. It’s a simple way to improve your online presence and connect with potential customers.
If you’re a business owner, you should definitely be using the Google Business Profile platform. It’s a free and easy way to increase your online visibility, improve your search rankings, provide important information to potential customers, manage your online reputation, and more.