by Melissa Rada | Oct 8, 2022 | FEATURED, SMALL BUSINESS, WEBSITES
Evergreen content is content that remains relevant over a long period of time. It’s content that will continue to drive traffic long after it has been published. You may be thinking, ‘isn’t all content still relevant after it’s been...
by Melissa Rada | May 21, 2022 | FEATURED, GRAPHIC DESIGN, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES
You’ll spend many hours a week marketing, doing consults, admin work, and bookkeeping. Some clients will want their money back, or ghost halfway through a project. So your hourly rate needs to cover as much as 1/3 of your work time where you won’t be...
by Melissa Rada | May 1, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Everyone wants to get discovered on social media, but few are making the right moves to make it happen. Even little things like optimizing your bio and using the right keywords in a post caption can land you on the EXPLORE page expanding your reach. Here are a few...
by Melissa Rada | Apr 27, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Your Instagram bio is one of the first things a person sees when they land on your page, so you better make sure it has an impact on visitors. It’s a chance to make a great first impression and turn visitors into followers — and followers into customers or...
by Melissa Rada | Apr 23, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
You should be putting a bit of thought into your hashtags, rather than just adding whatever you think sounds good. Use them correctly and get discovered by new clients and customers. Use wrong and annoy your current followers, look unprofessional, and get penalized by...
by Melissa Rada | Apr 13, 2022 | FEATURED, GRAPHIC DESIGN, SOCIAL MEDIA
Why do I need social media management tools? Wait, isn’t social media already a tool? True, but managing multiple pages can be time-consuming and stressful. With the implementation of additional tools to automate and streamline much of the work, you can focus on the...
