melissa@radardigital.ca
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The Dangers of Using Stock Images

The Dangers of Using Stock Images

by Melissa Rada | Jun 14, 2023 | FEATURED, GRAPHIC DESIGN, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES

Ask any social media manager, content creator, graphic designer, or digital marketer worth their salt — you cannot reach audiences without captivating visuals. Images play a crucial role in capturing and retaining the attention of online audiences. With the growing...
Why Social Media Should Be Part Of Your Marketing Plan

Why Social Media Should Be Part Of Your Marketing Plan

by Melissa Rada | May 22, 2023 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA

You don’t need to operate on social media to have one for your business. If this is your mindset then your missing the whole point of social media. It’s a marketing tool and should be treated just like any other. In today’s digital era, social media...
Understanding the Different Types of Instagram Accounts: Personal, Business, and Creator

Understanding the Different Types of Instagram Accounts: Personal, Business, and Creator

by Melissa Rada | May 19, 2023 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA

Instagram has evolved from a platform for personal photo sharing to a powerful tool for businesses, brands, influencers, and content creators. With various types of accounts available, it’s essential to understand the differences between personal, business, and...
Why You Should Have a Google Business Profile

Why You Should Have a Google Business Profile

by Melissa Rada | May 14, 2023 | FEATURED, SMALL BUSINESS

As a business owner, you’re always looking for ways to get your business in front of potential customers. With all the tools, platforms, and options — I get it, how do you know what to do next?! A super simple and very overlooked way to get your business in...
Why Evergreen Content Is Powerful

Why Evergreen Content Is Powerful

by Melissa Rada | Oct 8, 2022 | FEATURED, SMALL BUSINESS, WEBSITES

Evergreen content is content that remains relevant over a long period of time. It’s content that will continue to drive traffic long after it has been published. You may be thinking, ‘isn’t all content still relevant after it’s been...
How To Calculate Your Hourly Rate As A Digital Media Freelancer

How To Calculate Your Hourly Rate As A Digital Media Freelancer

by Melissa Rada | May 21, 2022 | FEATURED, GRAPHIC DESIGN, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES

You’ll spend many hours a week marketing, doing consults, admin work, and bookkeeping. Some clients will want their money back, or ghost halfway through a project. So your hourly rate needs to cover as much as 1/3 of your work time where you won’t be...
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