Digital Marketing Tips & Tricks
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A Quick Guide To CTAs on Social Media
CTAs tell people what to do in the nicest way possible. CTA stands for ‘call to action’ and it’s exactly that, it calls people to take a specific action. CTAs allow you to tell people where to go in the nicest way possible. I’m talking about a landing page, of course!...
5 Effective Strategies to Promote Your Business Online
Having a strong online presence is essential for the success of any business or artist. Luckily, with the vast array of tools and platforms available, promoting your brand online has never been easier. Here are five effective strategies to help you maximize your...
7 Ways to Promote Your Small Business Locally On Instagram
As of January 2020, there were 1 billion active users on Instagram every month. That’s behind Facebook, but still ahead of other popular social media platforms like Twitter. Instagram’s popularity continues to grow as fast as new features are added. Connecting with friends and brands is becoming easier and easier with each update.
The Pitfalls of Following Everyone You Know on Instagram
When you follow a large number of accounts, the algorithm may not prioritize your posts in their feeds, leading to reduced reach and engagement. This can hinder your ability to connect with your target audience effectively. By focusing on quality connections and engagement, you increase your chances of appearing in the feeds of your most valuable followers.
SIMPLE SOCIAL MEDIA TIPS
Simple Social Media Tip No. 14: Track and Monitor
We all know how important social media can be for personal connections and business growth. But did you know that tracking and monitoring your social media progress can support and boost your entire digital presence? Tracking and monitoring allows you to determine...
Simple Social Media Tip No. 11: Embrace the 80/20 Rule
The 80/20 rule is present in many industries, across creative and practical endeavors. However, in the world of social media, the 80/20 rule relates to your content and how you present it. The rule states that 80% of your content should be useful — educate, inform, or...
Simple Social Media Tip No. 10: Dominate A Platform
Figure out which platform your customers/audience spend the most amount of time on (ie. preferred news source) and dominate that platform. Basically, don’t waste time on Twitter if your audience is on Instagram. Claim your profiles on those other networks, but focus most of your time on the one that works for your business.