by Melissa Rada | May 14, 2023 | FEATURED, SMALL BUSINESS
As a business owner, you’re always looking for ways to get your business in front of potential customers. With all the tools, platforms, and options — I get it, how do you know what to do next?! A super simple and very overlooked way to get your business in...
by Melissa Rada | May 1, 2023 | SMALL BUSINESS, WEBSITES
Thinking about making a website for your website but you’re not sure which platform to use? I understand! There are so many options … What even is a self-hosted website? Why use WordPress over Squarespace? While there are many CMS options available,...
by Melissa Rada | Dec 27, 2022 | SMALL BUSINESS, SOCIAL MEDIA
A content calendar is a written document, usually a spreadsheet, that outlines the who, what, where, and when of upcoming content. It can streamline your day-to-day posting and help keep a campaign running smoothly. If you own a blog or run a social media page then...
by Melissa Rada | Oct 8, 2022 | SMALL BUSINESS, SOCIAL MEDIA
The Instagram shadowban — What is it? Why is it? How do you avoid it? Not an official practice that Instagram is willing to admit to, a shadowban is when your page gets deprioritized. This will be due to something that you posted that went against Instagram...
by Melissa Rada | Oct 8, 2022 | FEATURED, SMALL BUSINESS, WEBSITES
Evergreen content is content that remains relevant over a long period of time. It’s content that will continue to drive traffic long after it has been published. You may be thinking, ‘isn’t all content still relevant after it’s been...
