by Melissa Rada | Dec 27, 2022 | SMALL BUSINESS, SOCIAL MEDIA
A content calendar is a written document, usually a spreadsheet, that outlines the who, what, where, and when of upcoming content. It can streamline your day-to-day posting and help keep a campaign running smoothly. If you own a blog or run a social media page then...
by Melissa Rada | Oct 8, 2022 | SMALL BUSINESS, SOCIAL MEDIA
The Instagram shadowban — What is it? Why is it? How do you avoid it? Not an official practice that Instagram is willing to admit to, a shadowban is when your page gets deprioritized. This will be due to something that you posted that went against Instagram...
by Melissa Rada | Oct 8, 2022 | FEATURED, SMALL BUSINESS, WEBSITES
Evergreen content is content that remains relevant over a long period of time. It’s content that will continue to drive traffic long after it has been published. You may be thinking, ‘isn’t all content still relevant after it’s been...
by Melissa Rada | May 21, 2022 | FEATURED, GRAPHIC DESIGN, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES
You’ll spend many hours a week marketing, doing consults, admin work, and bookkeeping. Some clients will want their money back, or ghost halfway through a project. So your hourly rate needs to cover as much as 1/3 of your work time where you won’t be...
by Melissa Rada | May 1, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Everyone wants to get discovered on social media, but few are making the right moves to make it happen. Even little things like optimizing your bio and using the right keywords in a post caption can land you on the EXPLORE page expanding your reach. Here are a few...
