by Melissa Rada | Dec 8, 2021 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
Figure out which platform your customers/audience spend the most amount of time on (ie. preferred news source) and dominate that platform. Basically, don’t waste time on Twitter if your audience is on Instagram. Claim your profiles on those other networks, but...
by Melissa Rada | Aug 24, 2021 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
Social media management tools exist to simplify and automate much of the work. This means you can use social media as a business without having a team. The best part most of them are free or offer a free tier so you can continue to improve your freelance workflow...
by Melissa Rada | Aug 7, 2021 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
A well-developed voice/tone on social media can do so much for your brand. From streamlining responses to making your business recognizable and building trust, consistency is key to a strong social media presence. Many small businesses allow staff to handle their...
by Melissa Rada | Jun 25, 2021 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
Copy is the written portion of your social media post and it’s just as important as every other component. It’s what gets the people going, what hooks them and draws them in forcing them to read more. If compelling enough or the right amount of funny, your...
by Melissa Rada | Jun 2, 2021 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
This one seems obvious, but sometimes a friendly reminder is the push we need. Keep in mind that not all images are ‘Instagram worthy’. The rule of thumb is quality over quantity when creating new graphics or writing copy. Spend the time posting quality content on a...
by Melissa Rada | May 28, 2021 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
You cannot expect people to follow your pages if you’re not posting and responding to comments regularly. You have to be active if you want to grow your social profiles and by extension your customer base. Showing up daily with fresh content is the best way to...
