by Melissa Rada | Mar 13, 2022 | SMALL BUSINESS, SOCIAL MEDIA
A hashtag is a keyword or phrase without spaces that are preceded by the # symbol. Marketers tend to use hashtags to either join a conversation around a particular topic or create a branded community. Hashtags help you reach a specific audience and likewise make it...
by Melissa Rada | Mar 12, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Is your small business still waiting to jump on social media? In January 2024 there were over 5 billion people were on social media. If your business is not on social media then you’re missing out on a lot of opportunity to be discovered and loved by buyers and...
by Melissa Rada | Feb 12, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Planning content shouldn’t be stressful. If you make a plan, to make a plan you can streamline the process and ensure that you always have content being pushed to your various platforms. Here’s how I stay on track: Monday Brainstorm! Nothing is a bad idea,...
by Melissa Rada | Feb 12, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Instagram has evolved since it first arrived on the home screen. Becoming way more than images and smart captions, we now have access to features that allow anyone to create content that use to be left for the professionals (ie. videos). With the emergence of these...
by Melissa Rada | Feb 9, 2022 | SMALL BUSINESS, SOCIAL MEDIA
On Instagram, you will see many types of content ranging from personal stories to educational how-tos. It’s important to know that there are differences and when to use each type. Figure out what works for your page and run with it. Your page could be solely...
by Melissa Rada | Jan 3, 2022 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
The 80/20 rule is present in many industries, across creative and practical endeavors. However, in the world of social media, the 80/20 rule relates to your content and how you present it. The rule states that 80% of your content should be useful — educate, inform, or...
