by Melissa Rada | Feb 12, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Instagram has evolved since it first arrived on the home screen. Becoming way more than images and smart captions, we now have access to features that allow anyone to create content that use to be left for the professionals (ie. videos). With the emergence of these...
by Melissa Rada | Aug 7, 2021 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
A well-developed voice/tone on social media can do so much for your brand. From streamlining responses to making your business recognizable and building trust, consistency is key to a strong social media presence. Many small businesses allow staff to handle their...
by Melissa Rada | May 13, 2021 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES
When you think of content types, what comes to mind? Like many people, your first thought is likely a post on social media or even a blog post, but there are so many other options out there. Different types of content can help you connect with different people....
by Melissa Rada | May 5, 2021 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
You’re a creative so you constantly have ideas flowing throw your mind, but you manage multiple accounts so sometimes concepts and plans get forgotten or buried in all the lists and folders. So how do you ensure you’re covering all your bases and sharing...
by Melissa Rada | Apr 24, 2021 | FEATURED, GRAPHIC DESIGN, SMALL BUSINESS, SOCIAL MEDIA
Canva is a great platform for those with no graphic design background and without access to PhotoShop. It has become increasingly popular over the last couple of years (for those very reasons), and as a result a lot of published content tends to look kind of similar...
by Melissa Rada | Apr 12, 2021 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA, WEBSITES
Although unofficial, the three-click rule is written all over the internet. The principle is pretty easy to understand, basically if it takes a user more than three clicks to find what they are looking for they are likely to lose interest — which is the opposite of...
