by Melissa Rada | Feb 12, 2022 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
Instagram has evolved since it first arrived on the home screen. Becoming way more than images and smart captions, we now have access to features that allow anyone to create content that use to be left for the professionals (ie. videos). With the emergence of these...
by Melissa Rada | Feb 9, 2022 | SMALL BUSINESS, SOCIAL MEDIA
On Instagram, you will see many types of content ranging from personal stories to educational how-tos. It’s important to know that there are differences and when to use each type. Figure out what works for your page and run with it. Your page could be solely...
by Melissa Rada | Jan 3, 2022 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
The 80/20 rule is present in many industries, across creative and practical endeavors. However, in the world of social media, the 80/20 rule relates to your content and how you present it. The rule states that 80% of your content should be useful — educate, inform, or...
by Melissa Rada | Dec 8, 2021 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
Figure out which platform your customers/audience spend the most amount of time on (ie. preferred news source) and dominate that platform. Basically, don’t waste time on Twitter if your audience is on Instagram. Claim your profiles on those other networks, but...
by Melissa Rada | Aug 24, 2021 | SIMPLE SOCIAL MEDIA TIPS, SMALL BUSINESS, SOCIAL MEDIA
Social media management tools exist to simplify and automate much of the work. This means you can use social media as a business without having a team. The best part most of them are free or offer a free tier so you can continue to improve your freelance workflow...
by Melissa Rada | Aug 7, 2021 | FEATURED, SMALL BUSINESS, SOCIAL MEDIA
A well-developed voice/tone on social media can do so much for your brand. From streamlining responses to making your business recognizable and building trust, consistency is key to a strong social media presence. Many small businesses allow staff to handle their...
